Free product still counts.

If a brand gives you money, free products, discounts, or another perk, your audience may need to know about it. This FTC guide walks through the basics of when a creator should disclose a relationship and, just as importantly, what a clear disclosure actually looks like. It's worth reading before your first brand deal rather than after somebody flags a post. The rules aren't just about adding #ad somewhere and calling it a day—the disclosure needs to be hard for your audience to miss and easy to understand. Not the most glamorous part of being a creator, but definitely part of becoming a professional one.

Read the FTC guide →

💡 Reevo's take

If a brand gives you money, free products, discounts or another material benefit, understand your disclosure responsibilities before you post.

⚡Try this

Review your last three gifted or sponsored posts. Would a new visitor immediately understand the brand relationship?

Credit where it's due. This resource was originally published by the FTC. Reevo provides independent curation and commentary to help creators discover and apply valuable ideas. All rights to the original content remain with their respective owners. We encourage you to explore more from the original source.