In this video, Adam Mosseri, the head of Instragram, explains what the platform values in ranking content. Tldr; it's originality, recency, breaking content, and model size. Hidden in there is a gem about how new and early-stage creators can benefit. Take a look. https://www.instagram.com/reel/DdENi2fP59I/ Why it matters: Encouraging first-party/platform-adjacent explanation of why a smaller existing audience does not necessarily cap the reach of an individual piece of conten