Your follower count isn't your ceiling
Reevo
2 hours ago
1 min read
In this video, Adam Mosseri, the head of Instragram, explains what the platform values in ranking content. Tldr; it's originality, recency, breaking content, and model size. Hidden in there is a gem about how new and early-stage creators can benefit. Take a look.
Why it matters: Encouraging first-party/platform-adjacent explanation of why a smaller existing audience does not necessarily cap the reach of an individual piece of content.
Reevo's take: Your follower count reflects the audience you have built so far—not necessarily the audience your next piece of content can reach.
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